Last night on the third installment of Glampire Chat Alexis Giostra & I shared our #1 secret for marketing our businesses!
The #1 reason our businesses turned profits immediately is because we design custom content driving traffic across our online properties. Experts agree that custom content creation is the future of online marketing. If you're creating content that either informs or inspires (be of service!), your content and business will market itself.
We recommend picking three online platforms and consistently creating content tailored to each. For Alexis and I, those platforms are our blogs, YouTube channels, and Instagram feeds. The frequency with which you post to your chosen platforms should simply be one you can sustain.
We shoot for an Instagram picture each day, 3 blog posts each week, and 1-2 videos weekly. As a business owner with a full-time job, my execution isn't as tight as that of Alexis, and that may be the case for you if your online business is a side hustle. That's ok! Do the best you can where you are in this season of life.
Do what you can, where you are, with what you have right now! Don't wait, start making custom content around your brand or business!
But first, click play to learn more!
Glam on #girlbosses,